Direct Advocacy for Sacramento's Live Music Creators & Venues

We are a coalition who represent live musical artists in Sacramento, CA. We strive for a unified voice among live musical artists to increase funding and expand city support for live music.

Mission Statement

"The Coalition advocates for the city to create, and direct, meaningful investments into Sacramento's independent, live musical arts. We favor using evidence-based decision making to create policy which nurtures the independent live music economy, while eliminating barriers which stifle it."

1. Collecting Good Data

Building on the city's work from 2018-present, capture data from live musical artists, fans, venue owners, and all support staff in the mission of adovcating for live music.

2. Embracing Best Practices as a Model

Learn from good examples of comparable cities that have world-class live music scenes. We want to reimagine, and model, our effective city entertainment policies to deliver a vibrant, thriving live music economy that works for everyone (not just Live Nation).

3. Ditching Bad Policy: Evidence-Based Reforms

Utilizing empirical data to find and re-think outdated laws, or stifling regulations, which create a barrier for musicians, venues, and fans. Rethink how the city manages entertainment parking, permits, entertainment districts and fee waivers.

4. Open Up Investment in Independent Live Music

Find, create, and direct public funding to deliver meaningful, positive impact for live music workers (and support staff in the live music economy). We can move towards initiatives to deliver direct, positive, and meaningful economic impact for live music workers, performing artists, venues, and local music events.

5. Focus on Independent Live Music

We champion the independent venues, and live artists who are the bedrock of the music scene. Plenty of representation exists for big-moneyed interests, while the culture that surrounds us is left without a voice.

Who We Are & What We Do

We are a coalition representing the interests of musicians and live musical artists in Sacramento, CA.

As the most direct stakeholders in Sacramento's live music economy — musicians and live music artists, in partnership with small and mid-sized venues — we lobby local government. We seek to increase available funding for live music artists, music venues, and public performance across the city of Sacramento.

a voice
for artists
music
is public health
art
creates value
investment
by the city

Who We Represent

The hard-working creators and technical professionals that power Sacramento's daily music economy:

Performing Artists

Musicians, vocalists and emcees

Bandleaders and bandmembers, solo artists, sidemen, original musicians, working players at corporate and private events, and artists with venue residencies; DJs.

Independent Venues

and support staff

For the brick-and mortar, and the pop-up event producers who invest regularly in a nighttime economy.

Production Crews

Sound, Lighting, Film, Photo

We stand with the people who facilitate live shows, and those who empower us to market live shows.

Live Music Fans

Because we need people to play for

Live music fans who show up, sign letters, and lobby alongside us get to benefit from our success as well as we do.

Our Allies in the Community

In our a broad coalition for live music labor, we have mentors and advisers in:

🏟️

Small & Mid-sized Venues

Bookers, managers, security and bartenders.

🎸

Live Music Fans

Passionate, local concertgoers

🏛️

Civic Leaders

Elected and appointed officials, and city staff who champion the arts.

💚

Touring Musicians, Unions, Lawyers and Festival Bookers

We have widespread support and a deep field of experience to draw upon!

Join the Coalition Survey & Signup

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